What I Would Focus On If I Was Starting Over..   

Imagine this: you're running your dream business. Revenue is steadily flowing in, you're surrounded by inspiring people, and you're working from a place of ease, free from the constant overwhelm and endless to-do lists. Sounds like a dream, right? Let me tell you, it's not only possible—it's within your reach.

Achieving the business of your dreams starts with having the right strategies in place. Here’s what I would focus on if I were starting over, and what you can do to build a strong, revenue-generating brand.

1. Collaborate with Like-Minded (and bigger than you) Brands

One of the fastest ways to build credibility and trust with potential clients is through strategic collaborations. Partnering with brands that share your values and target audience can amplify your reach and enhance your brand's reputation. Collaborations create opportunities for cross-promotion, allowing you to tap into an already-established customer base that aligns with your ideal client. Not only does this build credibility, but it also fosters a sense of community and trust. The best collabs I did were with a private jet company for London Fashion Week and and exclusive collection collab with TheSt.Regis Maldives

Click the links to watch the vids :)

2. Increase Your Visibility

If your audience doesn’t know you exist, they can’t buy from you. It’s that simple. Being visible is non-negotiable when it comes to building your brand. This means stepping out of your comfort zone and putting yourself out there—whether that’s through social media, speaking engagements, networking events, or content marketing. Consistency in visibility helps keep your brand top-of-mind for potential clients, positioning you as a go-to resource in your industry.

3. Establish Yourself as an Industry Expert

People are more likely to buy from brands they know, like, and trust. One of the most effective ways to build this kind of relationship is by establishing yourself as an industry expert. Share your knowledge through blog posts, podcasts, webinars, and other educational content. When you consistently provide valuable insights, your audience will start to see you as an authority in your field, making them more likely to turn to you when they’re ready to make a purchase.

4. Upsell to Existing Customers

Upselling is a powerful, yet often under-utilised strategy for boosting revenue. When someone is ready to purchase, it’s the perfect time to offer them something extra. Whether it’s a bundle deal, an upgraded product, or an additional service, upselling not only increases the value of the sale but also enhances the customer experience. The key is to offer something that genuinely adds value and feels like a natural next step for the customer.

5. Focus on Building Relationships

At the core of all these strategies is the importance of building relationships. People want to do business with brands they feel connected to. By focusing on genuine relationship-building—whether through collaborations, consistent communication, or offering valuable content—you’re setting the foundation for long-term success. This not only leads to repeat customers but also generates word-of-mouth referrals, which are invaluable for sustainable growth.

I know these strategies work because I’ve been there and done it. Building a revenue-generating brand doesn’t have to be overwhelming or complicated. It’s about having the right strategies in place and staying consistent in your efforts.

If you’re ready to take your brand to the next level and want personalised guidance on how to integrate these essential pillars into your business, book a free call with me here

Always your biggest cheerleader, 

Deborah x